Vendor Advisory

Vendor Advisory Services

Services

We are uniquely placed to offer a vendor advisory service. We come from vendor backgrounds and have helped build and shape some of the products you see in the market now. We connect with not just clients but VC & PE firms and have a deep understanding of the IAM market on a global level. We can help with understand market dynamics, GTM strategies, product management and strategy.

Market Analysis

True, independent honest analysis of your journey ahead.  We look at the following

  • Complete market analysis, not just a select few vendors
  • Comprehensive product strength/weakness analysis
  • Your company values compared to others – e.g Carbon neutrality
  • Your unique selling points
  • Recommended marketing approaches

Want to know what potential customers are up to and what they are looking for when purchasing tools

  • Understand key features on the customers’ request list
  • See a sample RFP
  • Validate marketing messages against sample customers
  • Understand what is important to them

Identity is relevant to all market verticals and geographies, but for any product those are not always equal.

  • Analysis of best verticals to sell into
  • Recommended marketing messages for each vertical
  • Go To Market strategy
  • List of potential companies

Having previously worked in product management for leading global vendors, we are able to fit in and augment your existing teams adding though leadership and market insights to your process:

  • Thought leadership
  • Market intelligence / analysis
  • Product ideation 
  • Strategy workshops
  • Advice on new market